![]() ![]() Q: How do you protect against bias in the Trending Topics product?įirst and foremost, the algorithm that surfaces topics eligible for review optimizes for popularity and frequency on Facebook and whether it is a real world event - and does not consider perspective or politics. Trending Topics is a relatively limited part of the Facebook experience - appearing on the right hand side on desktop as well as when you tap on the Search box in the mobile app, and primarily for people using Facebook in English (there are limited tests being run in Spanish and Portuguese). It has evolved over time, and remains a work in progress. Trending Topics was launched in 2014 to surface the major conversations happening on Facebook. Trending is also integrated into Facebook Search so you can search for any Trending topic that may not show up in your Trending suggestions. The articles and posts that appear here are also surfaced algorithmically. When you click on a Trending Topic, you are taken to a search results page that includes all the news sources and posts that are covering the topic. Not everyone sees the same topics at the same time. The list of Trending Topics is then personalized for each user via an algorithm that relies on a number of factors, including the importance of the topic, Pages a person has liked, location (for example home state sports news), feedback provided by the user about previous Trending Topics and what’s trending across Facebook overall. A list of these outlets is available in the guidelines. Check to see whether the topic is national or global breaking news that is being covered by most or all of ten major media outlets- and if it is, the topic is given an importance level that may make the topic more likely to be seen.sports, science) to help with personalized ranking and to enable suggestions grouped by category for the various tabs on the desktop version. Apply a category label to the topic (ex.A list of these media outlets is available here. Write a topic description with information that is corroborated by reporting from at least three of a list of more than a thousand media outlets.Confirm that the topic is tied to a current news event in the real world (for example, the topic “#lunch” is talked about during lunch every day around the world, but will not be a trending topic).Members of the Trending team look at potential Trending Topics as they are surfaced by the algorithm and do the following: A list of included websites is available here. ![]() The Trending Topics algorithm also uses an external RSS website crawler to identify breaking events so that we can connect people to conversations on Facebook about newsworthy events as quickly as possible. ![]() Potential Trending Topics are first surfaced by an algorithm that identifies topics that have recently spiked in popularity on Facebook (in other words, ones that have a high volume of mentions and a sharp increase in mentions over a short period of time). Here is an overview of how Trending Topics works: Facebook does not allow or advise our reviewers to discriminate against sources of any political origin, period. The guidelines demonstrate that we have a series of checks and balances in place to help surface the most important popular stories, regardless of where they fall on the ideological spectrum. Our goal has always been to deliver a valuable experience for the people who use our service. The Trending Topics team is governed by a set of guidelines meant to ensure a high-quality product, consistent with Facebook’s deep commitment to being a platform for people of all viewpoints. This product also has a team of people who play an important role in making sure that what appears in Trending Topics is high-quality and useful. Topics that are eligible to appear in the product are surfaced by our algorithms, not people. Trending Topics is a feature we added in 2014 - separate from a person’s News Feed - to help people discover content that is both popular in the world and meaningful to them. People also connect through conversations on the topics they are most interested in.Īt its core, Trending Topics is designed to help people discover major events and meaningful conversations. One of the most powerful ways people connect is around major events - in their communities and in the larger world. At Facebook, we stand for connecting every person - for a global community, for bringing people together, for giving all people a voice, for a free flow of ideas and culture across nations. ![]()
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